20 year publicist, Michelle Tennant Nicholson from Wasabi Publicity and blogger at http://www.StorytellertoTheMedia.com discusses pitching pitfalls and editor pet peeves with Gracey Hitchcock editor of DolceDolce.com a magazine for women. Hitchcock was one of the founding editors of Russian Vogue and the first English feature writer for Russian Elle. She was a columnist for the Women's Post and has appeared in many national publications.

 
 
 
They discuss:
> What never to say when you call a media contact,
> Press release essentials,
> How your kindergarten lessons apply to pitches,
> Photos, links and the correct file sizes editors seek,
> Simply don't do's around events,
> How to effectively approach magazines with your product,
> Why some editors review you and why others delete you.

Publicity Results Call (Gracey Hitchcock) 2009-07-07
(This is a .wav file, so you'll need to right click, "Save target as...", and open with your media player)

 

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