I am a freelance writer for EContent Magazine (
www.econtentmag.com). I’m looking to interview digital publishers, electronic content providers, marketing specialists and other experts for the following story topic:
LIVING IN AN OMNICHANNEL WORLD: HOW AN OMNICHANNEL APPROACH TO CONSUMERS CAN BENEFIT CONTENT PROVIDERS AND MARKETERS. Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. This story would explore what omnichannel means, how it differs from multi-channel, the latest trends, and how digital publishers/content providers should adopt omnichannel strategies. I’m looking to set up interviews before my deadline (noon central time, Thursday, 8). Below is a list of questions I’m seeking answers to for this story. I can either conduct a phone interview, or accept typed up answers to my questions below that I can use as quotes in my story (that’s often easier and ensures no accidental misquoting). Please e-mail me back your interest and availability or your typed up answers to these questions:
QUESTIONS
How do you define “omnichannel”—what does it mean today, and how has this concept grown/evolved?
Can you provide a real world or hypothetical example of omnichannel marketing (from a digital publisher/content provider’s point of view)?
How is omnichannel different from “multichannel”?
Is there such a thing as "digital marketing" or is everything moving toward being part of one holistic marketing plan?
Is ad technology keeping up with omnichannel trend? How so, or why not?
How can omnichannel marketing benefit digital publishers and electronic content providers? Please provide an example if possible.
What omnichannel strategies should digital publishers and electronic content providers be pursuing today, and why?
How will omnichannel marketing grow, evolve and change in the future? Is this just a fad term that will disappear from the vernacular eventually?
Any other thoughts or comments on this topic you’d like to add?
What is your full name, title, company, city/state company location and email address?
