I am a freelance writer for Econtent Magazine (
www.econtentmag.com). My editor recommended I interview you for the following story topic:
CABLE TV CORD CUTTING: HOW IT AFFECTS CONTENT CREATORS. This story will explore the ramifications that increased cord cutting of cable TV by consumers is having on content providers, electronic publishers and digital content creators, including e-content and video content creators. Below is a list of questions I’m seeking answers to for this story. I prefer to conduct an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier and ensures no accidental misquoting), although I can likely accommodate a phone interview if you prefer. My deadline is noon central, Thursday, May 7. Please e-mail me back your interest and availability or your typed up answers to these questions:
QUESTIONS
1. More consumers are cutting the cable TV cord and opting instead for increased online content. Why is this the case, and what is contributing to this phenomenon?2. If the Internet was once the testing ground for some shows, what does it mean when the line between traditional channels and online distribution get blurred?3. What services/channels/apps are emerging as serious alternatives to cable and traditional TV and why (e.g., Sling, HBO Now, etc.)?4. Why are more consumers gravitating toward non-linear distribution content and on-demand shows vs. real-time/linear programming? What is contributing to this trend?5. Do you have any statistics that illustrate these trends or underscore the cable-cutting movement in any way?6. How can/will this cord-cutting trend affect content creators? How do they stand to benefit in any way, even if they don’t provide video content? Please provide details/examples for each of the following: e-content providers (e.g., e-magazines, e-books, bloggers, etc.); app providers; and video content providers (e.g., online entertainment providers, YouTube channels, etc.).7. How are content creators adjusting their expectations—and processes—to fit the new cable TV cord cutting reality?8. What do you recommend that digital content creators do to capitalize on the cord-cutting trend in any way? What should they be doing now to position themselves to capture some of the cord-cutting audience?9. What is your prediction for how this will ultimately shake out: are consumers going to be overwhelmingly getting their content online going forward instead of via cable/traditional TV? When/why? Is there still room for smaller digital content creators to exist and thrive in this new paradigm? Why/how?Any other thoughts, comments or ideas on this topic you’d like to add?
What is your full name, title, company, and city/state headquarters?
Keywords
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