I am a freelance writer for Econtent Magazine (www.econtentmag.com). I’m seeking to interview electronic content providers, marketers, and digital publishers for the following article: WHAT’S NEXT IN MOBILE CONTENT: WHAT CONTENT PROVIDERS AND MARKETERS NEED TO PLAN FOR. The ever-increasing number of connected smartphones, tablets and wearables are changing the way content providers and marketers need to think about mobile. This story will explore how mobile content has changed and will continue to change/evolve, and what content providers/marketers need to plan for. Below is a list of questions I’m seeking answers to for this story. I prefer to conduct an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier and ensures no accidental misquoting), although I can likely accommodate a phone interview if you prefer. My deadline is noon central, Monday, July 6. Please e-mail me back your interest and availability or your typed up answers to these questions:
QUESTIONS1. Why is it so important for content providers and marketers to continue to closely monitor and follow trends related to mobile device evolution and how content is created/managed/displayed/used on these mobile devices?2. How has mobile devices and mobile content significantly changed/evolved in recent years?3. How are mobile devices changing today (e.g., smartwatches, wearables, etc.)? How rapid is the pace of this change?4. What will the future of mobile content look like and why? (please be detailed, provide examples/scenarios if possible).5. Will new/different platforms and/or ways to distribute content arise that are noteworthy?6. Beyond smartphones, tablets and wearables, will another significant device type emerge that you can describe? Will wearables increase in popularity and expand?7. What kinds of content and related features will consumers be looking for from these devices in the near and long-term future? How will content need to change/adapt to meet this demand?8. How should content providers/marketers be best preparing for the future of mobile devices and the future of mobile content as you have predicted it? What tips/suggestions would you provide?9. What challenges will content providers/marketers face as mobile content and devices change and evolve? How can they best meet these challenges, survive and thrive?10. Any other thoughts, comments or ideas on this topic you’d like to add? 11. What is your full name, title, company, and city/state headquarters? 12. Do you have any images (e.g., photos, graphics, tables, slides, charts, etc.) that pertain to this topic that you own the rights to that you can email me with a descriptive caption provided (no headshots/stock photography please)?
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