My name is Erik Martin and I am a freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview print and/or digital publishers and content providers as well as electronic content analysts/experts for the following story topic on a tight deadline:
BEST STRATEGIES FOR GETTING READERS TO USE BOTH PRINT AND DIGITAL: According to a brand new Pew Research Center study (found at http://tinyurl.com/zy37jot), around half of newspaper readers consume newspapers only in their printed form. These findings are similar to the 56% of newspaper readers in a national survey (details at http://tinyurl.com/nmv6x5n ) who said their only contact with a newspaper was in print. This article would explore best strategies to convert existing readers/subscribers of newspapers/magazines/other publications to both digital and print. Below is a list of questions I’m seeking answers to for this story. I prefer to conduct an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier and ensures no accidental misquoting). My deadline is 2 p.m. central, Tuesday, January 19. Please e-mail me back your interest and availability or your typed up answers to these questions:
QUESTIONS1. Which findings (related to print vs. digital) from either of the two aforementioned studies most surprised you and why?2. How do you interpret the key findings of both studies—in other words, what are the ramifications for publishers/content providers who may be trying to convert print readers to also use their digital editions?3. Why do you think these stats are so high (~50%/56% of newspaper readers consume newspapers only in their printed form)? To what do you attribute these factors?4. Why are some print consumers difficult to convert to digital?5. Why is it so important for publishers/content providers to get their readers to read/use their digital editions? What’s at stake here?6. Pew Research suggests that the print edition also remains an important part of newspapers’ business model: More than three-quarters of their advertising revenue comes from print. Does this suggest that publishers/content providers shouldn’t be so quick to abandon print publishing for digital? Why/why not, and how can they improve revenue streams/monetization for their digital editions so that they don’t have to be so reliant on print advertising revenue?7. What 3-5 best tips can you suggest to publishers/content providers that can help them convert readers to both print AND digital, regardless of what type of publication they produce (newspaper, magazine, or other type of print and digital publication)?8. Any other ideas/tips/suggestions on this topic you can provide to content marketers/electronic publishers?9. What is your full name, title, company, and city/state headquarters?
Keywords
print/digital publisher, content provider, electronic content analyst
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