My name is Erik Martin and I am a freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview one mobile publisher or marketing professional who’s an expert on mobile coupons/loyalty programs for the following story topic:
BETTER BRAND BUIDING VIA MOBILE MARKETING COUPONS AND LOYALTY PROGRAMS. A new Vibes report (details at tinyurl.com/vibes16) suggests that coupons and loyalty programs are among the primary reasons consumers engage with brands on mobile. Key findings: 82% of smartphone users report that digital coupons are convenient vs. printing out coupons/bringing to the store; 59% say their opinion of a retailer would become more positive if they started to receive coupons/offers that could be saved on their smartphones; 66% would have a more positive opinion if the program allowed them to store and access information on their smartphone in a mobile wallet app. Separately, a Retale study (details at tinyurl.com/retale16) suggests 60% of all mobile banner ad clicks are accidental and 66% find mobile banner ads annoying. This article would highlight both reports’ findings of primary interest to digital marketers/publishers, and explore why and how using coupons and loyalty programs can better help build your brand and engage with consumers via mobile. Below is a list of questions I’m seeking answers to for this story. I can either do a phone interview or an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier; written responses should be thorough and detailed, please). My deadline is noon p.m. central, Thursday, Feb. 11. Please e-mail me back your interest and phone availability or your indication that you plan to email me typed up answers to these questions:
QUESTIONS: 1. What are the key findings of the Vibes study that should concern/interest digital publishers/marketers and why?2. What are the key findings of the Retale study that should concern/interest digital publishers/marketers and why?3. Why and how are digital coupons and loyalty programs effective mobile marketing tools for publishers/marketers to build their brands and increase revenue? Do you have any stats/data that back this up?4. Why/how are digital coupons and loyalty programs preferred to mobile banner ads by users? Do you have any data to support this?5. Can you cite any real world or hypothetical examples of how companies/brands are effectively using mobile coupons/loyalty programs that readers can learn from?6. What suggestions/strategies would you suggest to readers for them to launch/improve a mobile coupon marketing program/campaign? How about strategies for a mobile loyalty program initiative/campaign?7. Can mobile banner ads be used effectively in conjunction with mobile coupons/loyalty programs? How and why? Can you cite any success story examples? What tips would you provide here?8. Any other thoughts or comments you want to add?9. Do you have any visuals you can provide that we can publish with this story (e.g., graph, chart, table, screenshot, slide, illustration, etc.) that you have the rights to?10. What is your full name, title, company, and city/state location where you are based?
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