Hello. My name is Erik Martin and I am a freelance writer for The Content Wrangler (thecontentwrangler.com; visit tinyurl.com/tcwejm for an example of the articles I write for them). I am seeking to interview experts familiar with content migration, digital content management, CMS, WCM, and/or IT for the following story topic I’m prepared to write:
CHALLENGES INVOLVED IN CONTENT MIGRATION. Moving digital content from one platform to another—typically during the upgrading or replacement of a web content management (WCM) system—can be harder than you think. This article would explore what to expect before/during/after a content migration, challenges that may arise, and strategies for success. Below is a list of questions I’m seeking answers to for this story. I can either do a phone interview or an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier; written responses should be thorough and detailed, please). My deadline is noon central, Monday, March 21, 2016. Please e-mail me back your interest and phone availability or your indication that you plan to email me typed up answers to these questions:
QUESTIONS:1. How do you define a “content migration” today, and how has this process become different/changed/evolved in recent years?2. Why/when is a content migration needed? Please provide a real world or hypothetical scenario.3. What are the major expected and unexpected challenges involved with successfully migrating content?4. Who typically needs to be involved in executing a content migration (e.g., content managers, IT staff, etc.)? Detail the team members who should be involved.5. What are the typical steps involved in content migration (e.g., taking inventory, performing analytics, prepping the team, etc.)?6. What strategies/tips do you recommend to ensure a more successful content migration? Please be detailed.7. What tools (software, apps, charts, etc.) do you recommend to help with content migration? What are the major CMS/WCM systems of choice used today and why?8. What cultural change management issues related to content management need to be addressed/resolved, and how do you recommend doing so?9. Any other thoughts or comments you want to add?10. Do you have any visuals you can provide that we can publish with this story (e.g., graph, chart, table, screenshot, slide, illustration, etc.) that you have the rights to? 11. What is your full name, title, company, and city/state location where you are based?
Keywords
digital content management, IT, CMS, WCM
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