Hello. My name is Erik Martin and I am a freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview digital publishers and content providers, marketers, and other experts for the following story topic: HOW PUBLISHERS ARE USING SHOPPABLE CONTENT AS A NEW REVENUE STREAM: Bringhub is rolling out a major content-to-commerce platform with a SmartCart, shoppable video, shoppable ads, and a StoreFront (details at bringhub.com). Publishers have also recently joined Twitter, Google, Pinterest and Facebook in adding “buy” buttons and ads you can shop to their sites. This article will explore new ways in which content creators/publishers can offer shoppable content and increase revenue streams. Below is a list of questions I’m seeking answers to for this story. I can either do a phone interview or an email interview (whereby you send me written answers to my questions below that I can use as quotes in my story, which is often easier; written responses should be thorough and detailed, please). My deadline is 5 p.m.
Tuesday, April 12
. Please e-mail me back your interest and phone availability or your indication that you plan to email me typed up answers to these questions:QUESTIONS: 1. What is “shoppable content,” and how has this definition/concept changed in the past few years/months?2. How widespread is “shoppable content”, the “universal buy button,” and adding an ecommerce layer to content and ads as a trend today, especially vs. last year? Do you have any data/stats to support this (citing the source)?3. What type of content providers/publishers can best benefit from shoppable content? Why? How can they benefit?4. Is there a way to extend these monetization opportunities to B2B publishers, or is this meant only to benefit consumer publications/content providers trying to sell consumer products?5. In what other fresh ways are publishers using shoppable content as a new revenue stream? Can you provide any other recent examples out there?6. What are the limitations of shoppable content, universal buy buttons, and adding ecommerce capabilities to content and ads? Can you provide an example? How can publishers surpass these limits? 7. Any other thoughts or comments you want to add?8. What is your full name, title, company, and city/state location where you are based?
Keywords
digital publishers, content providers, marketers
Share with your colleagues, friends or anyone
