Hello. My name is Erik Martin and I am a reporter for a nationally syndicated real estate section published weekly in newspapers across the country (see current examples at gmnews.com/?s=%22by+erik+j.+martin%22). I’m looking to interview realtors/agents, lending experts, and home sellers/home buyers for the following article:
IS YOUR FOR-SALE PROPERTY PRIMED FOR POKEMON GO? HOW TO USE THE POPULAR GAME TO HELP SELL YOUR HOME. This article will explore how the popular game/app is infiltrating real estate, and how home sellers can capitalize via clever listings and Pokemon Go-friendly open houses. Below is a list of questions I’m seeking answers to. I can either conduct a phone or email interview (with the latter, please email me back full-sentence written responses that I can use as quotes). My deadline is noon central, Thursday, August 11.
QUESTIONS: 1. (QUESTION #1 IS FOR HOME SELLERS/OWNERS OR AGENTS): Why/how have you used Pokemon Go to help sell your home? Has the strategy been successful in terms of generating buzz/interest and driving foot traffic at all? What kind of feedback/responses have you been getting? What related tips can you provide to other home sellers? 2. (NEXT QUESTIONS ARE FOR PROFESSIONALS) Why do you believe it’s smart for agents/home sellers to use Pokemon Go as a sales hook in their home listings today? (For an example, read the listing description at http://www.estately.com/listings/info/1052-white-nw). What are the pros and cons of doing so? 3. Do you also believe it’s wise for agents/home sellers to promote Pokemon Go game-playing during home showings and open houses in an effort to market/sell that home? 4. Can you think of any other clever ways in which agents/sellers can use Pokemon Go as a marketing/promotional tool to help sell their homes beyond the previous 2 examples? 5. What are some do’s and don’ts here you’d recommend when it comes to using Pokemon Go as a marketing tool? Any tips? 6. How would you recommend a home listing description utilize Pokemon Go in any way? How about on-site signage during showings/open houses (“Download the app and play Pokemon Go here”)? 7. How long of a shelf life does this Pokemon Go trend have in terms of a real estate/housing sales tactic? Do you expect this fad to die off soon or does it have legs? 8. Any other thoughts, tips or suggestions on this topic? 9. What is your full name, title, company, city/state location, and email address?
