Hello. My name is Erik Martin and I am a freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview digital marketing industry experts and scholars for the following story topic:
HOW PERSONALIZED MARKETING CAN HELP YOUR HOLIDAY MARKETING EFFORTS: GETTING YOUR PRODUCTS IN FRONT OF THE RIGHT GIFT BUYERS THROUGH PERSONALIZED DIGITAL MARKETING. A recent survey by Signal indicates that digital advertising has an impact: 50% of respondents say digital ads on a website or mobile app influence their holiday shopping, and 27% say the ads provide them with new gift ideas, suggesting that retailers can take advantage of their impact on consumers through personalized marketing. This story will explore how and why personalized marketing can aid your marketing efforts before and during the 2016 holiday season. My deadline to complete all interviews is Tuesday, August 30 before noon central. Please e-mail me back your interest and phone availability or your indication that you
would prefer to conduct an email interview instead.QUESTIONS:
1. What is “personalized digital marketing” in 2016, and how and why is it important to use – especially before and during the holiday season?2. How does personalized digital marketing/advertising get your products in front of the right gift buyers? Can you provide at least one real world or hypothetical example of successful/effective personalized digital marketing/advertising?3. Why do you think 50% of respondents to a recent Signal survey indicated that digital ads on a website or mobile app influenced their holiday shopping, with 27% indicating that the digital ads provided them with new gift ideas? What did you find impressive about these survey findings, and what does it tell you about the effectiveness of personalized digital marketing?4. How has personalized digital marketing/advertising changed or evolved in recent years, especially its use during the holiday season?5. What tips/recommendations in you offer readers as to how they can best use personalized digital marketing/advertising before and during the 2016 holiday season? What should they be considering now and what should they plan on doing? Please provide a few numbered/detailed tips here if you can.6. Are there any “don’ts” or things that readers should avoid when it comes to this topic?7. Any other thoughts or comments you want to add?8. What is your full name, title, company, and city/state location where you are based?
Keywords
digital marketing,
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