Hello. It’s Erik Martin, freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview you or another expert you can recommend for the following story topic:
FAREWELL FREE SOCIAL MEDIA MARKETING: HOW TO SHIFT INTO SUCCESSFUL PAID ADVERTISING STRATEGIES. Research firm Gartner recently released a study entitled “Digital Channel Survey 2016: Social Marketers Expand Tactics for Results” (details at http://www.reuters.com/article/us-advertising-socialmedia-idUSKCN12326L) indicating that 80% of marketers surveyed are expected to increase spending on paid advertising on social networks in the next 12 months because of the decreased reach of gratis social marketing. This article will examine the report's findings and why and how marketers will need to adapt and revamp toward paid social media marketing/advertising in the coming months/years, including tips/suggestions as to how to best do so. My deadline to complete all interviews is Tuesday, Dec. 6 before noon central. Please e-mail me back your interest and phone availability or your indication that you plan to email me typed up answers to these questions:
QUESTIONS:
1. What are the key findings of the aforementioned Gartner report that most surprised you and why?2. Why are marketers planning to increase spending on paid advertising on social networks? Why does sustained success in social marketing now require paying for promotion/ads?3. Why/how is free social media marketing failing marketers, and to what extent? Why and how will marketers will need to adapt and revamp toward paid social media marketing/advertising in the coming months/years?4. What are the benefits of paid social media advertising vs. free social media marketing? What’s the “silver lining”/good news here, for marketers?5. In general, how much will marketers need to spend (either in dollars or in share of marketing/advertising budgets) on social media advertising to be effective in 2017? Please provide a hypothetical example, if possible, that compares/contrasts to what a marketer used to do for free.6. What paid social media advertising/marketing strategies do you recommend that marketers should consider? On what channels/platforms? 7. In what ways can/should marketers continue to use free social media marketing to the extent that they’re allowed? What strategies do you recommend here?8. Any other thoughts or comments you want to add?9. What is your full name, title, company, and city/state location where you are based?
Keywords
social media marketing, social media expert
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