With the update to Facebook's newsfeed causing marketers to re-think their strategy, and many younger people shifting to Snapchat and Instagram, the social landscape is (as usual!) changing.
I'm looking for some marketing and social experts to give me their predictions on the future of social media marketing - over the next 2 years.

What do you think will be the biggest changes and how do you think businesses should adapt and prepare?

Please keep responses to a paragraph, and include your name, business and website URL.