Published:

07/19/2013 07:34pm

7 Simple Steps to Using Social Media for Your Start-Up Business

If you're just getting started with your business, then you probably know how critically important it is to get the word out about your products or services. After all, people can't support your business if they don't know you exist and what you do. It's no longer enough to have a good physical location; you need to have a strong online presence as well. Of course, there are many benefits to this because doing business online means that you can expand your potential market worldwide.

If you are new to marketing online and don't know as much as you think you should about social media, don't worry. Most social media tools are easy to use, and you will probably find that you are enjoying yourself as well, once you become comfortable with them.

Here are a few simple steps you can take to effectively launch your social media presence:

#1: Create a social media strategy

This is actually much easier than it sounds. You can start by deciding who in your company will be responsible for social media. You might want to have one person be responsible for all of it, but you might find the experience more enjoyable and effective if you make it a collaborative one. Ideally, you'll have several people in several different departments providing at least some input.

Once you've decided who is involved, you'll want to make a list of which tools you'll want to use for starters. Even though there are a lot of social media choices out there, at the beginning you'll want to focus on the biggest players. Right now, Twitter and Facebook are most influential in social media, and you'll want to have a blog presence as well.

As you become more adept at using social media, you can make adjustments and add or change some of the tools you use.

#2: Start a blog

This is one of the most effective ways to create an online presence. As a business, it will be worth your while to have a professional web designer set up your blog with custom templates and features and your own URL. While there is a lot of free blogging software out there, it looks more professional to have it hosted on your own domain name for a fairly low monthly cost.

A blog can be a lot of fun to maintain, because you can have multiple people contributing and you can write about all kinds of topics. You can start by introducing your company and products, give expert advice related to it, or editorialize about relevant news items. A blog is a great way to connect with your customers in a meaningful way, and a great way to make connections across your industry.

Just a few tips to keep in mind: Post fairly regularly. It doesn't have to be daily, but once or twice a week is good. Try to post on the same days, so people following it know when to expect a new post. Enhance your blog's SEO by adding keywords in your postings, creating links to other blogs and credible sites, as well as to other posts in your blog. If you pay attention to these things and archive a lot of posts, your blog will be more and more likely to appear in search engine results.

#3: Utilize Facebook

Facebook is another great way to connect with your customers. All you have to do is create a page for your customers to "like." If you are already on Facebook, you can send invitations for your page to everyone on your friends list and ask them to spread the word as well. Facebook is a good place to post shorter updates, advertise upcoming specials or product releases, promote contests, or set up little quizzes or polls. The key is to give your customers something fun with which they can interact.

You can also promote your blog using Facebook. You can either link to it from your blog, or set up a feed so that your entire blog post is transcribed in a Facebook note whenever you update it. As with your blog, you should try to remember to use keywords whenever you post so that your page gets indexed by search engines as well.

#4: Learn to use Twitter

There are around 40 million tweets daily on Twitter, so you definitely want to get in on the action. The feed is constantly updated and m