I am a freelance writer for Econtent Magazine (www.econtentmag.com). I’m looking to interview digital publishers, electronic content providers, and marketers for the following story topic:

WHY YOUR MONEY IS BETTER SPENT ON DIGITAL ADVERTISING THAN A SUPER BOWL SPOT: STRATEGIES FOR MARKETERS TO MAXIMIZE THEIR DIGITAL AD SPENDS. Below is a list of questions I’m seeking answers to for this story. I can either conduct a phone interview, or accept typed up answers to my questions below that I can use as quotes in my story (that’s often easier and ensures no accidental misquoting). My deadline is noon central, Tuesday, Feb. 3. Please e-mail me back your interest and availability or your typed up answers to these questions:

QUESTIONS

1. Do you have any data/stats on the cost of Super Bowl TV commercial vs. what same cost could get you in clicks/impressions?

2. In general why should marketers spend their ad/marketing dollars on digital vs. TV?

3. What tips can you provide as to how marketers should spend their digital ad/marketing dollars and maximize their effectiveness? Please list steps in order and/or tips here in detail.

4. If you actually did buy a Super Bowl TV commercial (hypothetically), what strategies would you recommend to get viewers to use your digital channels and turn those eyeballs into website/social media users? Please list steps in order and/or tips here in detail.

5. Any other thoughts, comments or ideas on this topic you’d like to add?

6. What is your full name, title, company, and city/state headquarters?