Hello. My name is Erik Martin and I am a freelance writer for. I am seeking to interview you or another expert you can recommend (e.g., a digital publisher, e-content industry analyst, etc.) for the following story topic:
Publishers only make one-seventh of revenue from distributed content on third-party platforms: Here’s why and what to do about it. Based on new research from Digital Content Next (details at https://tinyurl.com/dcncontent17), publishers are garnering far less revenue than anticipated from placing their content on third-party distribution platforms owned by companies including Facebook, Google, and Snapchat. The report reveals that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the period. This article would examine the report's key findings and provide insight from experts as to what strategies digital publishers/e-content providers can pursue to up those numbers and maximize potential with third-party distribution platforms. My deadline to complete all interviews is Tuesday, March 7 before noon central. Please e-mail me back your interest and availability for a phone interview. I can also conduct an email interview if you lack the time to talk on the phone.
QUESTIONS:
1. What are the key findings from the aforementioned report that should concern digital publishers?2. What findings from the aforementioned report surprised you personally and why?3. Why do you believe that publishers are garnering far less revenue than anticipated from placing their content on third-party distribution platforms owned by companies including Facebook, Google, and Snapchat? What is behind this trend?4. What strategies do you recommend that digital publishers/e-content providers pursue to up those numbers and maximize potential with third-party distribution platforms, and why? (Please provide detailed recommendations/tips, please).5. What is your prediction: in the near or long-term future, will publishers start to collect more revenue from third-party distribution platforms carrying their content? Why and when? What will need to happen/change for them to make more money with this approach?6. Any other thoughts or comments you want to add?7. What is your full name, title, company, and city/state location where you are based?
Keywords
digital publisher, e-content industry analyst
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