Hello. My name is Erik Martin and I am a freelance writer for EContent Magazine (www.econtentmag.com). I am seeking to interview you or another expert you can recommend for the following story topic:
Why companies are embracing unbranded vertical content. Unbranded vertical content is primarily focused on one particular type of business or industry but lacks a company's branding on it (visit http://tinyurl.com/pharma17 for examples). The advantages to unbranding your vertical content are to expand your reach, offer more organic/relatable content, and build trust with an audience that is different from a brand's typical audience. This article will examine the pros and cons of unbranded vertical content and provide examples and tips for how digital publishers and other companies can best employ unbranded vertical content strategies. My deadline to complete all interviews is Wednesday, April 5 before noon central. Please e-mail me back your interest and availability for a phone interview. I can also conduct an email interview if you lack the time to talk on the phone.
QUESTIONS:
1. What is “unbranded vertical content”? Is this a relatively recent approach to content/marketing?2. Can you provide any real world or hypothetical examples of publishers or other companies using unbranded vertical content? Why are these good examples?3. What are the advantages to using unbranded vertical content? Please provide details.4. Some believe that a big advantage of using unbranded verticals is essentially to get more "shelf space" on social media, like having a range of toothpastes at the grocery store that are all made by the same company. This is essentially "gaming" social algorithms for more exposure, and will either backfire or peter out as algorithms are adjusted to compensate. Do you agree/disagree and why?5. What are the disadvantages to using unbranded vertical content? Please provide details.6. What detailed tips/suggestions can you provide to digital publishers and other companies as to how best to employ unbranded vertical content?7. What should publishers/companies avoid and sidestep in their unbranded vertical content efforts, and why?8. Any other thoughts or comments you want to add?9. What is your full name, title, company, and city/state location where you are based?
Keywords
business, vertical content
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