JJ Farrell has spent his career at the crossroads of cultivating community, marketing, and strategic partnerships across the music industry. Currently, he’s the Senior Director of Marketing + Partnerships at jump.global – a music business marketing agency and year-round community working with executives and music companies on thought leadership strategy, conference pitching, community involvement, international relations, academic connections, and more. Here, he oversees the entire roster of agency clients and partners in addition to helping scale the company’s events such as the NO EGO series and jump.global annual summit – the end of year retreat for music business humans to grow personally + professionally. Before joining jump.global, the California native was the Membership, Marketing and Partnerships Manager at the Music Business Association – the global music trade organization powering the Music Biz conference and representing 400+ music companies, universities, and individual professionals.

Prior to his full-time positions, JJ worked behind the scenes in various capacities for television specials and major events such as the ACM Awards, CMA Awards, 60th GRAMMY Awards, “Brad Paisley Thinks He’s Special”, and more. Specifically for the ACM Awards, he was crucial in planning and executing activations with brands including Aflac, Casamigos, Dr Pepper, JPMorgan Chase, Porsche Cars North America, and Topgolf, among others.

JJ is a graduate of Belmont University’s music business program. When not on his laptop, you’ll find him golfing, going to baseball games, or traveling the globe.