Founder, CEO and Chairman of SafeGuard Guaranty Corporation, Mr. Logan is an experienced, multi-industry serial entrepreneur and new product developer. Starting his first venture in 1982 at age 25, he has been a founder, partner or major contributor in five successful startups in the business brokerage, entertainment, publishing, HR software and insurance industries.
One of the first civilian recipients of the "Hammer" award during the Clinton administration, for a joint project between the US government and the Yellow Pages publishing industry, Mr. Logan also spent 11 years with Ameritech and SBC (now part of AT&T) as Senior Director of New Product Development. During that time Mr. Logan also served as Chairman of the Direct Delivery Network, a consortium of all the major Yellow Pages publishers across the United States.
At Peopleclick, recruited personally by then CEO, Curt Witte to direct the development of the now world leading HR software organization's sales infrastructure, Mr. Logan was part of the executive team that led the fledgling startup's revenue growth from $1 million in 1999 to $42 million in recurring revenue in 2001, capturing 52 of the Fortune 100 as clients along the way.
Prior to incorporating SafeGuard Guaranty Corporation, as formerly the President of Business Benefits Solutions Network - an employee benefits/insurance development and research firm and brokerage agency, Mr. Logan spent four years thoroughly researching the insurance industry from the inside out at the executive level. Representing industry giants like Aflac, Assurant (formerly Fortis), Mutual of Omaha and many others, he was able to identify processes and business models that the conglomerate insurance companies use to ensure success of new product offerings. Mr. Logan’s innovative ideas on Health Savings Account based products and large account targeting strategies granted him ready access to C-level decision makers and provided him with an insider’s view of the strategic analysis and product development processes at some of the most successful niche market insurance companies.
A published author and accomplished artist as well as an innovative entrepreneur, drawing on his own dreadful and financially ruinous personal experience of divorce Mr. Logan focused his creative talent and exacting analytical skills to develop insurance based products that provide both wealth creation and much needed financial protection for individuals in troubled marriages worldwide.
Applying life insurance actuary statistical data to the Divorce Insurance market, Mr. Logan was able to create SafeGuard’s contrarian business model and the controversial and now well-known WedLock Divorce Insurance(sm) policies.
Now on his fifth start-up in four wholly different industries, John Logan is a expert in developing business strategies that work and getting new products noticed - as evidenced by the massive PR response to the introduction of WedLock(sm).