Bradley Honan is Senior Vice President at StrategyOne, where he manages the company’s New York P & L and staff of public opinion polling researchers.
Bradley is an expert at using data-driven insights to develop communications strategy. His specialties include: crisis communications, messaging and brand equity/ positioning, corporate reputation, psychographic segmentation and micro-targeting, and communications testing. Bradley has conducted cutting-edge research globally utilizing a range of different survey methodologies.
Bradley’s career has centered on working on behalf of high-profile political leaders as well as large-enterprise businesses. His work has resulted in:
•Companies more effectively communicating and engaging with their key stakeholders.
•The creation of advertising, public relations, and marketing campaigns and collateral that is cost effective and impactful.
•Brands and companies effectively repositioning their images through the right communications strategy.
•Companies responding to crises and unplanned events the right way.
•Candidates getting elected and re-elected to office.
•The generation of media coverage for companies and brands through thought leadership research and for public release polls.
Prior to joining StrategyOne in July 2009, Bradley was a Vice President with the polling firm of Penn, Schoen & Berland Associates, where he was employed for nearly a decade.
Bradley has worked on behalf of political candidates including: Senator Hillary Clinton, Mayor Mike Bloomberg, Governor Jon Corzine, New York City Public Advocate Betsy Gotbaum, Congressman Emanuel Cleaver, Congressman Eliot Engel, Brooklyn District Attorney Joe Hynes, and Manhattan District Attorney candidate Leslie Crocker Snyder, among others.
Internationally, Bradley has worked with political candidates and parties in Bermuda, Belgium, Great Britain, Italy, Macedonia, Ukraine and Venezuela.
Bradley’s corporate work has spanned: consumer products (Bausch and Lomb, Dannon, General Electric, Johnson & Johnson, Kraft, Masterfoods/ M&M Mars, Pepsi, and Starbucks), health care (The American Heart Association, GlaxoSmithKline, the Pharmaceutical Manufacturers Association, and Pfizer), financial services (Bank of America, PricewaterhouseCoopers, and TD Ameritrade), energy (Con Edison and Nevada Power/Sierra Pacific Resources), media and entertainment (AOL Time Warner), gaming (Foxwoods Resort Casino and The Las Vegas Convention and Visitors Authority), professional sports (Major League Baseball and various teams), as well as assorted trade groups and industry associations (The Medical Association of Georgia and the Wireless Trade Association — My Wireless), among many others.
Bradley has lectured before a range of organizations including: the Public Relations Society of America, the Direct Marketing Association, and the U.S. Chamber of Commerce’s Chicago Chapter, in addition to leading classes at Columbia and Pace University and at the City College of New York.
Bradley holds a master’s degree in Survey Research and Analysis from the University of Connecticut and a bachelor of arts from that same university. In addition, Bradley has studied at the London School of Economics and Political Science. Bradley is a Member of the American Association of Political Consultants and the Public Relations Society of America.
