Lisa O’Connor founded the Parents Insight Network, a market research organization, in 2008 after working in Consumer Insights at Gap, Inc. and in Innovation at Brand Juice Consulting. The Parents Insight Network is a forum of thousands of parents across the US and Canada who serve as a sounding board for companies that develop products and services specifically for parents and children.

The Parents Insight Network is evolving into a baby product review website called Tried And Truth, launching this April. The idea for Tried And Truth evolved out of the obvious lack of a go-to resource online for baby product selection that became evident through market research and Lisa’s own personal experience as a mother of two