Montgomery Frazier
"The Image Guru"
A Roswell, New Mexico native, Montgomery Frazier began his creative career, after a 4 year stint with the Hyatt Corporation, in Manhattan’s artsy Soho District as the Creative Director for the then trendy fashion boutique, Parachute, where he was responsible for dressing an up-and-coming pop icon, Madonna, for ‘Live Aid’ and then such superstar pop idols as Cher, Peter Gabriel, and Duran Duran. His talent and capacity for working with new talent led to editorial and advertorial collaborations with emerging photographers Mario Testino and David LaChapelle.
Always ahead of the game with his hand on the ‘pulse of New York’, Frazier was then offered as staff position as Fashion Director for the revolutionary pop culture medium, MTV. There, Montgomery introduced a generation of “Rock & Rollers” to the world of fashion and style. He styled such MTV classic shows as ‘Remote Control’, the first season of ‘House Of Style’, the popular dance show ‘Club MTV’ and the hugely popular ‘Club MTV Tour’ with Paula Abdul, Ton Loc, Milli Vanilli, Lisa Lisa and The Cult Jam, and Information Society. Helping to develop and create a distinctive and signature style for VJ and 80’s pop diva, Downtown Julie Brown, Montgomery was then invited to step in front of the camera as an on-air Fashion Commentator for ‘Club MTV’. Seizing this great opportunity, Montgomery produced weekly fashion segments, handpicking then unknown† dancers like actress Jennifer Esposito, pop star Anastasia, Mrs. Kelsey Grammer,† and Mrs. Noah Wyley to model new fashion houses such as Dolce & Gabbana, Emporio Armani, and Patricia Field.
As imaging and style are ultimately a form of communication, it was a natural segue way for Montgomery to lend his talents and resources as Special Features Editor for the extremely hip, youth culture magazine, ‘Project X’ where the term “Generation X” was coined by the New York Times and Vogue. Yet again, Frazier was identifying and profiling pop talents such as Moby, Beck, Bjork, and starlets-in- training Liv Tyler and Mila Jovovich in designs by Alexander McQueen and Hussein Chayalan.
From 1998 on, Frazier founded his own production company, MVM Productions to produce events and provide talent with fashion and image strategizing for such TV luminaries as “Downtown Julie Brown” on E! Entertainment’s ‘The Gossip Show’, and for a brief stint was a fashion consultant to Katie Couric on NBC’s ‘The Today Show’, plus beauty conglomerates such as Matrix Essentials, A Bristol Meyers Squibb Company,† and a men’s hair product styling image campaign for ‘American Crew’, and as well as Co-Chairing The Contemporaries Committee for the Whitney Museum of Contemporary Art. Mr. Frazier is also the consultant for “dressing for success” a series of seminars created for Credit Suisse-First Boston and other corporate and entertainment entities.
Montgomery Frazier is considered an image pioneer who is quoted and sourced as a lifestyle expert and commentator on media outlets including E! Entertainment Television’s ‘Style Court’, ‘The Gastineau Girls’, and ‘Hollywood Blondes’, Fashion File, ‘Inside Edition,’ The Metro Channel, VH-1’s ‘The Fabulous Life." He has been profiled in The New York Times, Vogue, Elle, The New York Observer, Money Magazine and appears often in the columns and society sections of Women’s Wear Daily, DNR, Interview, Hamptons, Quest, Gotham, Q and Avenue Magazine and has been regularly featured as a style critic for Star Magazine and In Touch Weekly.
Frazier’s new company, The Guru Image Development, is an image development "think tank" for product launches and image development. Current long-term projects include a television development deal with Fountainhead Productions and a book project with Sterling Lord Literary Agency centered around The GURU, the development and launch of EUVA INC, the not-for-profit branch of the ‘Energy Up’ program, a health & wellness program created
Keywords
fashion, style
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