Lisa Rothstein began her Madison Avenue career in the 1980s as a copywriter at Young & Rubicam after the agency recruited her from Brown University. Later at Lintas NY (now Lowe), she helped create the long-running "Wait'll We Get Our Hanes on You" campaign that turned plain white underwear into fashion. Other clients have included IBM Bacardi, Colgate-Palmolive, Samsung and many other worldwide brands. Lisa is the recipient of advertising industry honors including an Effie, a Mobius, a Clio nomination, and numerous mentions from publications such as The Wall Street Journal and PC World. Lisa enjoyed a decade in Paris creating global ad campaigns before returning to the US in 2004, where she began working with entrepreneurs and became well-versed in disciplines such as internet marketing, product naming and packaging for companies like Vivendi Universal, The Naming Group and others. Known as a “quick study”, Lisa specializes in rapidly understanding the essence of any product or service and crystallizing its benefits into memorable ideas and words that sell. An avid cartoonist, screenwriter, choral singer and former NYC street performer, she is the co-author of the blog and upcoming book "The DaVinci Dilemma™: How to Manage Many Talents, Projects and Ideas to Create a Life You Love." Her ideas have also been featured in the Amazon Bestsellers "Ready, Aim Captivate" with Deepak Chopra and "Success in High Heels" ad well as "Contagious Optimism" and "Happiness Awaits You" with Dr. Susan Jeffers.