Amy Marks-McGee is an award-winning creative marketing professional with twenty years of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for three leading fragrance houses.

Amy founded Trendincite LLC, (www.trendincite.com), a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. Amy's strength is her ability to identify and analyze emerging trends early. She recognizes patterns across a variety of industries and adds value by concisely synthesizes the information into new product ideas. The company’s core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable. Her clients include fragrance and flavor suppliers, consumer packaged goods manufacturers, and market research firms. She has been recognized by Women in Flavor & Fragrance Commerce for the 2011 Woman of the Year Award for her excellence in marketing and leadership.

In addition, Amy is the Vice President of Women in Flavor & Fragrance Commerce and an active member of Cosmetic Executive Women and Fashion News Workshop. In 2006, she founded Trendincite Xchange, a Trends Networking Group to discuss emerging trends in a myriad of industries. A writer and public speaker, she writes the Forward Thinking column in Perfumer & Flavorist magazine, the North American Market: Trends-In-Sight column in Eurocosmetics magazine and contributes articles to industry specific trade publications.