Paulo Ferreira is writer, author of The Messenger – The Awakening for a New World, coach and consultant in development of organizational wellness and organizational culture. Board member and representative in São Paulo for Nikola Telsa Institute of Brasilia. Content director and creative director for TV, video and various communications agencies in Brazil. Composer and musician, founder of Wasaby Innovation, author of the blog Synapse, contributing editor for the Destruidor de Dogmas Blog; reporter and interviewer; contributor to HSM; Mundo do Marketing and Trendwatching; All Music Guide contributing editor.

Author's page on Amazon.com: http://www.amazon.com/Paulo-Ferreira/e/B00EXF6LDI/ref=ntt_athr_dp_pel_1

In over 25 years of experience, worked for some of the most important media groups in Brazil. A deep passion for the creative process and the human creative potential led him from an early age to study the mechanisms involved in creativity. Over the years, his fields of study included sociology, anthropology, psychoanalysis, the study of personality, neurology and brain functioning, creative groups, motivation and incentive, innovation and creative attitude.