Pitchrate Expert | Terry Frishman

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Terry Frishman

Category of Expertise:

Arts & Entertainment, Business & Finance, Business Performance, Careers, Development, Education, Gifts, Hot New Products, Personal/Business Coaching

Company:

Culinest

User Type:

Expert
Multiple-award-winning Terry Frishman, Principal of the boutique food consultancy Culinest, inspires and helps food start-ups and more established culinary businesses profitably excel.

As a creative food marketing and business consultant, coach and educator, Terry (Columbia MBA) specializes in taking culinary businesses to the next level via concept building, strategic planning, brainstorming, branding, product development, food product launches, business expansion, and sales.

Terry regularly instructs culinary business classes, and has been a repeat industry expert on Food Network, International Restaurant Show and the Fancy Food Show. She's served on Boards of Directors for professional organizations and taught thousands of aspiring food entrepreneurs. As Product Manager at Kraft, Terry won 6 team awards, launched a $20MM brand and successfully managed $120MM brand.

Recently, Terry was Sarabeth’s International Sales Manager. For Sylvia’s Restaurant, she created the concept, wrote the plan, developed and nationally launched the first multi-million dollar soul food line. She's launched many award-winning businesses, and overseen branding, product positioning, recipe development, packaging, merchandising and sales.

Classes include:
• Food Entrepreneurship (Natural Gourmet Institute For Food & Health)
• Food Products Business (New School)
• Launch & Market Food Products (ICE, NGI, SCORE, New School, Columbia)
• What I Wish I Knew Before Starting My Food Business (Columbia, NGI, New School, ICE)
• Creating a Social Business Plan (United Nations; Ben Applebaum Foundation)
• Sales Development & Branding (ITAC)
• Pitch Perfect: Get Covered by the Media (Specialty Food Association)
• Great Food Business Plans (NGI, New School, ICE)
• Self-Marketing on a Shoestring (NGI, New School)
• Food Trends (International Restaurant & Foodservice Show)
• Capitalizing on Consumer Trends: Implications to Farmers’ Markets (Community Markets)
• Greening Your Food Business (NGI)
• How to Leverage Your Public Relations (National Association of Specialty Food Trade)
• How to Effectively Do Your Own PR (ICE)

Keywords

Food. Entrepreneurship. Marketing. Sales. Launching Products. Classes.

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Country:

United States

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