Skilled marketing professional with over 12 years of experience across the full marketing mix acquired across a wide range of demanding roles. I am decisive and quick to grasp new techniques and concepts, with a can-do approach and a proven track record in training and developing marketing teams and delivering profitable campaigns across b2b and b2c channels.
Specialities: •SEM (incl. SEO, PPC) •Analytics & Insight, •Programmatic Advertising •Overseeing marketing budgets •Devising and driving digital campaigns •Defining and tracking team KPI’s •CRM (Salesforce.com Administrator) • Marketing Automation (incl. Marketo, HubSpot, Pardot) •Social Media Management •User Experience / Customer Journey Optimisation •Lead Generation •Content Marketing •Content Management System (CMS: Sitecore, WordPress) •Creative and Agency Management •PR and Brand Awareness •Research & Surveys •Events Management
Keywords
•SEM (incl. SEO, PPC) •Analytics & Insight, •Programmatic Advertising •Overseeing marketing budgets •Devising and driving digital campaigns •Defining and tracking team KPI’s •CRM (Salesforce.com Administrator) • Marketing Automation (incl. Marketo, HubSpot, Pardot) •Social Media Management •User Experience / Customer Journey Optimisation •Lead Generation •Content Marketing •Content Management System (CMS: Sitecore, WordPress) •Creative and Agency Management •PR and Brand Awareness •Research & Surveys •Events Management
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