Slateford is a new, specialist law firm dedicated to better handling risk and issues which cause reputation problems. Our work includes auditing risk, crisis management, securing privacy and confidentiality, and protecting reputation of both corporate and individual. While crisis and the media spotlight is our typical mainstay, we also pre-empt and avoid crisis. For example, we work with companies to audit what information is in the public domain, identify the risks of being involved in an investigation or expose, mitigate those risks (including removal of online information prior to a significant corporate announcement, for example) and protect them from the consequences. A couple of practical applications of this would be to navigate a company through media speculation/investor activism regarding environmental objectives, to protect the company’s brand by taking action against impersonators or in the event of bribery or press publication, or to protect leading individuals caught up in a social media storm.