Nicole Tardif is a seasoned public affairs, strategic communications, marketing, and political professional. Proud of her strong Finnish roots and fortunate enough to be living her own American dream, Nicole now serves as President of Sisu Public Affairs.

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Following her time at a small political consulting firm, Nicole was determined to follow the many, strong female leaders, mentors, and loved ones in her life embodying sisu -- leading to the formation of Sisu Public Affairs.

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Most recently, Nicole held roles in senior leadership, direct mail, paid media production and placement, marketing, public affairs, and political consulting.

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Prior, Nicole spent nearly four years at Stand Together Communications commonly referred to as the "Koch Network," where she served as Director of Communications and oversaw a variety of capabilities to include: regional communications, paid media and marketing, political communications, state and federal grassroots lobbying initiatives, rapid response and research, ballot measures, and brand strategy for a well-known political force.

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Following the landmark Crossroads Supreme Court case during the 2018 midterm cycle, Nicole helped launch the super PAC Americans for Prosperity Action. Serving as Communications Director and Spokesperson, Tardif drove branding, strategy, messaging, and placement and production of paid media tactics for independent expenditures in 300+ races during the 2020 election cycle alone. This entailed dropping more than 80 million pieces of direct mail for IEs and a variety of advertisements across digital, broadcast, cable, radio, and connected TV platforms.

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Tardif has also served as a spokesperson and Deputy Press Secretary at the Republican National Committee; worked on a variety of campaigns and a party caucus with roles in fundraising, field, data, strategy, and more; served constituents of two districts in the U.S. House of Representatives in administrative and policy capacities; and delved into state policy and constituent services within the Virginia General Assembly.

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A proud Finnish-American and Northern Virginia native, Nicole attended the University of Mary Washington and currently resides in Virginia with her son and German Shepherd, Gunther.