"Mompreneur" Nina Birnbaum founded Softress with products she developed to manage her daughter's eczema and condition her dry, curly hair. When her daughter developed pre-diabetes, Ms. Birnbaum spent several years researching the links between diabetes and the topical steroids used to treat eczema. An eczema resources page (http://www.softress.com/eczema_information.php) presents this information along with natural eczema management techniques. Ms. Birnbaum, treated for breast cancer in 2006, has also written a comprehensive resource guide for women newly diagnosed with breast cancer (http://www.softress.com/breastcancer.php). Softress is based in New York City.