Gerry Linda is President of the 18 year old marketing consulting firm, Gerald Linda & Associates. The firm provides marketing strategy, planning and research services to a mix of large, sophisticated marketers as well as smaller, entrepreneurial companies. A second service is aiding advertising and public relations agencies with their new business and account planning efforts. And a third service area is assuming senior marketing leadership/executional roles on an interim basis.
Immediately prior, he was the number two executive and a Principal at a “Top Fifty” research firm. In addition to corporate duties, his responsibilities included managing two client service groups, which fulfilled the marketing counsel and research needs for such clients as Miller Brewing Company, S. C. Johnson & Son, Inc. and BP/Amoco.
Between 1989 and 1993 Gerry was a co-founder and Director of Client and Marketing Services at Kurtzman/Slavin/Linda, Inc., an agency which practiced integrated, coordinated marketing communications including: advertising, design, public relations, direct marketing, sales promotion and the research which under–girded their strategic creation.
From 1986 through 1989 Mr. Linda was President of the first incarnation of Gerald Linda & Associates.
Between 1980 and 1985 Gerry worked at Marsteller and its successor companies (which was the 18th largest ad agency in the world at that time). He joined the Chicago office as its Research Director and quickly became Vice President and a member of the Operating Committee and the Strategy Review and Creative Review Boards. He was promoted to Regional Director of Marketing Planning and Research, which added offices in Pittsburgh, Denver and Los Angeles to his responsibilities. Another promotion made him Corporate Senior Vice President reporting directly to the company President in New York.
Mr. Linda received a B. S. in Business Administration and a MBA at Northeastern University, Boston, and he received the Candidate in Philosophy degree from the University of Michigan for completing his doctoral course work. He is a frequent writer and speaker, whose thinking has appeared in dozens of trade and professional journals. And he has made over 100 presentations and speeches at association meetings and conferences.
Four such activities are sources of particular pride: (1) teaching the qualitative research (and other) portions of the American Marketing Association’s School for Marketing Research; (2) serving for three years as General Manager of the food industry’s premier new product event (3) becoming the 1st marketer to be named a Scientific Lecturer by the Institute of Food Technologists, and (4) being a member of the marketing instructional faculty for the American Management Association.
Mr. Linda also serves on the editorial review board for the Journal of Current Issues in Research and Advertising. He is the co-author of the book, MORE Guerrilla Marketing Research, which is published by Kogan Page (September 2009). And he is the co-editor of LEADING EDGE MARKETING RESEARCH: 21ST Century Tools and Practices, published in November 2011 by Sage Publishing.
Gerry is married, has two children and lives in Glenview, IL, a suburb of Chicago.
Learn more at www.gla-mktg.com and www.visualcv.com/geraldlinda.
