Maureen ‘Mo’ McFadden is owner of McFadden & McFadden P.R. Based in Santa Barbara since 1992 the boutique firm handles arts, entertainment and non-profits. She has worked on both sides of the P.R. fence – as a writer and press agent – giving her a highly qualified approach in presenting stories to the media. McFadden has excellent media contacts and community in-roads, capped with a solid rep for delivering results. Her film festival experience, from the world stage at Cannes, to Ojai and Santa Barbara gave her a surprising perspective, in that the responsibilities are very similar be it small or large. Working in the PR trade in entertainment allowed her an adaptable approach, which translates easily to any kind of account. How? By making that account the star, just like the PR machine does in Tinseltown for aspiring talent. She has also written for The Hollywood Reporter, worked as an account executive at Rogers & Cowan, is a published photographer, toured the U.S. & Canada for two years on rock ‘n roll tours as well as having studied acting & dance.