Pitchrate Expert | Chuck Robbins

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Chuck Robbins

Category of Expertise:

Business Performance, Public Relations

Company:

aro

User Type:

Expert
Chuck Robbins is a veteran of the advertising, marketing and public relations community. A past president of the Charlotte, North Carolina Chapter of the American Ad Federation, Mr. Robbins has served as a consultant to many of the top Agencies and corporate clients in the Southeast. The Johnson Group, American Express, SummaLaw.com, Joe Gibbs Racing,"The Ultimate Gift", "Strokes of Genius: The Legend of Bobby Jones; Assets2auction.com, MindBlazer.com, Peak 10,InfoVison, The Bluffs of Wilson Creek, and The Food Fairy, are just a few of the companies he has worked with in the past several years.

As a consultant and problem solver for small business, he has conducted marketing research, developed marketing plans, managed agency searches, facilitated multimedia and web projects, initiated public relations campaigns, social media campaigns and managed several corporate identification makeovers. His clients have included new business startups as well as Fortune 500 Corporations.

Robbins also managed over 20 events including a major technology exhibit and presentation at the Charlotte Merchandise Mart attended by over 420 people including (then Mayor) Pat McCrory, Ruth Samuelson and numerous other dignitaries including several regional and national Microsoft Managers. These events and public relations programs resulted in thousands of lines of Print, Web and Broadcast public relations.

In the mid 90's Mr. Robbins was hired as a marketing consultant to work with an 800 store regional retailer in a very difficult bankruptcy-turnaround. His efforts (along with seven others on the transition team) were rewarded when the company went from 24 million in the red to 2 million in the black in just over 14 months. He hired two agencies, ran a seven million-dollar ad budget, helped re-design a new store front, and reengineered the marketing department from sixteen people down to seven.

In addition to Technology and Retail, Mr. Robbins has excellent experience in Legal, Entertainment, Sports Marketing, Financial Services, Manufacturing and the Human Capital Industry.

Robbins has been published in Lawyers Weekly, writing about the Intellectual Property law business in the Carolinas. He has also been published in the Roanoker Magazine, the Houston Chronicle and numerous national trade magazines.

He publishes his own e-newsletter to over 4,000 clients and associates, has 2600 Twitter followers and is recognized as an expert in the use of social media to amplify Public Relations Projects.

Chuck holds over 30 awards for creative excellence in advertising. He is married and has three children (2 in college)

Keywords

small business, marketing, social media, branding, positioning, research

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po box 2293

Matthews

28106

NC

United States

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