Published:

05/11/2013 07:39pm

Attract More Ideal Clients by Talking About What You Believe

When most entrepreneurs talk about their businesses, they typically focus on what they do and how they do it. But the great leaders in the business world go a step further - they not only talk about the "what" and "how," but, more importantly, why they do what they do. What you believe - and how your work reflects this - should be at the core of your business and your marketing.

What is that important message you want to share with the world? What do you want to make sure gets passed on for generations to come? When you get clear on your most important beliefs, infusing and integrating them into your business practices and marketing messages will be organic and seamless.

Once you have hammered out your beliefs, start to talk more about them with your prospective clients, in your marketing materials, on your website, via social media outlets, everywhere. By allowing others to know and understand your message, those people who are aligned with your beliefs will find their way to you. You will foster a connection that will exceed your and their expectations.

I suggest you carve some time out of your day today - right now, in fact - to explore your beliefs. I promise you that in doing so, you'll set yourself up for even greater success in your business.

Want to know what I believe? Check out this video I pulled together using Animoto. It's a "manifesto" of sorts - and will give you an example to model yourself.

Dana D'Orsi is a Business & Lifestyle Coach and the creator of The Savvy Business BlueprintTM, a 7-step system for designing & building the business of your dreams. She teaches women entrepreneurs how to more efficiently & effectively market their businesses so they can attract more clients, make more money & have more time & freedom to enjoy it all. To get her FREE report, "9 Simple Secrets to Building a Thriving Business," visit http://tinyurl.com/9simplesecrets