Published:
10/21/2013 12:25am
How to Make Your Coaching Programs Worth Talking About
To create buzz, you need to make a splash and with thousands of coaches out there selling the same types of services you are that can be tough to do.
So how do you make a splash and get people talking about your programs?
Well, you need to be more than just a coach. You need to be an innovator! And that doesn't mean coming up with the cleverest title.
What your program is called is probably the smallest piece of the puzzle, yet that is where most coaches start (and get hung up on) because they don't want to sound like everyone else.
But you know what is going to make you not sound like everyone else? Creating a program that is different and worth experiencing - even beyond the great content.
I mean, think about it, when you talk about the most amazing meal you had at that new restaurant around the corner, are you talking about what it was called or are you talking about the experience you had while eating it?
The experience is what people are going to talk about, and the content is what is going to get your clients to take giant leaps that they just have to share with the world.
You know your material, you have the skill, and now it's time to get innovative and create something really awesome!
1. The Cheese Burger Effect: Why Presentation Matters
You can always tell a good (or at least expensive) cheeseburger by how it's presented to you.
Example? McDonalds - costs a dollar and it comes wrapped in greasy paper. Serendipity 3 in New York - costs $295 and aside from the fancy expensive ingredients it's served with a solid gold toothpick encrusted with diamonds.
That's an extreme example, but the bottom line is that presentation matters. When you're selling a coaching program you need to put thought into how it's being delivered and presented to your clients.
• Have you carried your visual brand throughout the program?
• Is there a special or unusual way you could deliver the material?
• Have you tested your systems to ensure that clients have a smooth experience?
The more "put together" your program is, the higher the perceived value. And the more innovative you get with the delivery the more people will talk about it later.
2. Boo! Why You Need to Surprise (But Not Scare) Your Clients
It's not worth talking about something if everything goes as planned and expectations are delivered on. That's just boring.
For better or worse, people are going to talk about the unexpected. The surprises. The expectations that were exceeded (or where they fell short).
When you're creating your coaching program you need to plan your surprises.
• Where could you add value in an unexpected way?
• What unexpected twist could you work into how it's delivered?
• Where could you under promise and over deliver?
3. Be A Maestro: How To Conduct A Stellar Experience
No one enjoys homework, or exercises, or learning. They enjoy the results of those things. But what if you could make the journey just as enjoyable?
As the creator of your coaching program it's up to you to control the experience, not just put content out there to be consumed. And doing so is not as difficult as you might think.
• You could incorporate a theme around your content that allows you to make your material more immersive.
• You could incorporate the 5 senses into how your clients experience the material.
• You could infuse your personality into the language you use to make it feel more personal and less like an academic class.
The key here is to innovate how your clients experience the material, by doing something a little different you're creating content that is more memorable and of course - worth talking about.
When you can step outside of the box and create a coaching program that is really special, that is how you're going to stand out and not sound like everyone else out there.
People will talk about your program and that is going to make a huge impact on getting your brand out there!
Holly Chantal is the founder of The Land of Brand, a website design and
