Published:

04/27/2014 01:28am

Are You Suffering From Awesomitis?

Awesomitis affects thousands of coaches every day, and most don't even realize it.

They go about their business creating awesome programs, sharing awesome content, and helping awesome people.

What they don't realize is - they have too much awesome and it's causing a problem in their business.

You see, awesomitis is one of the leading causes of confusion for prospects and loss of sales.

As a coach, you bring a lot to the table. All of your experience, talents, skills, and training. That's a lot of awesome.

There are so many things you can help your prospects with, and in fact many coach training programs teach you that you can help people with ANYTHING using the system they're giving you.

So as a result coaches go out into the marketplace and start offering coaching on too many issues - after all if you can help with anything, specializing can feel really limiting.

But - that much awesome is confusing and with no clear cut message on how you help prospects they are overlooked.

A confusing message is just one symptom of awesomitis, and is usually the easiest to overcome. Because you do have a message, and specializing is easier than you think. At The Land of Brand we help coaches with this every day, it's the first thing we work on in any of our programs.

In fact, we help with all of the symptoms of awesomitis by helping you:

• Craft a clear message and feel confident in talking about what you do.

• Strategically organize your offerings and sales cycle so you sell more.

• Write content for your website that attracts and converts the right clients.

• Automate your marketing and follow up.

And everything we do is focused in a way that doesn't create confusion, yet still expresses how awesome you really are as a coach!

Holly Chantal is the founder of The Land of Brand, a website design and branding company for coaches and solopreneurs. Go to http://www.thelandofbrand.com and download a free video training on how to use your personality to create a unique brand - because your mom was right when she said you were special.