Published:

07/20/2014 10:45pm

How Your Business Can Benefit From Photo Sharing Sites

Is it even achievable to use all the photo sharing sites on the internet for your marketing needs? They all have rules and regulations. Companies such as Flickr do not allow users to engage in commercial endeavors. Picasa Web Albums frowns on businesses profiting directly from their services. Even Pinterest requests that you do not use their site for “self promotion” of your business.



But we all know that these photo distribution sites are beneficial to any business. People are visual. Looking at a photo or watching a video about a product or service will often be more effective and attractive than reading about it. Pinterest is a great example of that. Viewers love the images of exotic places, fashion trends, home decor and tasty foods.



Using images is a great way for showing off new products or services, or educating individuals that may have no familiarity of a certain product or service.



What phone sharing sites can do for your business:


Advertise your business

With these photo sharing sites, you can create a profile that features your business's name. Utilize our business name in your comments on your own or others' photos. Even use your business’s name in tags of your photos. Promoting your business using this method is effective, free and an easy way to bring awareness to your business worldwide.



Promote your website

Photo sharing sites can also draw customers to your website and social media pages. Sites like Pinterest allows you to post the source of your photo giving you the opportunity to add your website. Most photo sharing sites give you the opportunity to add other links in your profile giving you the ability to advertise your social media sites.



Recommending your product or service

Nothing is better than a satisfied and happy customer recommending your service! Photo distribution services allow their followers to find products and services that they like which usually leads to recommending to others. On Pinterest, customers can repin your photos of your products which can eventually be seen by thousands. On Flickr customer and clients can leave testimonials that you can display for everyone to see.



Network with with potential or current customers

Flickr, Picasa and Pinterest allow users to comment on others' photos. Pinterest is a great photo sharing site that allows users to share or repin your photos which is a nice way to have your word or product been seen by a larger audience. Pinterest also offers a comment section for your photos to get users engaged in a conversation. Flickr has contacts and groups you can participate in to target a certain audience that can develop into potential customers or clients. Picasa allows users to share their photos with anyone on their contact list. Your business can use these tools to build relationships with potential and current customers.



Search engine ranking can increase

Using photo-sharing sites with your pictures can improve your search engine ranking which gives you higher internet searches rankings. Search engines can't analyze images, but what they can do is 'read' the text description of your images. Each time you upload a picture and insert a description that contains your business name, you are contributing to improving your search-engine ranking. With having other people view and share your images, your search engine ranking soars even higher.



Utilizing these photo sharing sites can benefit your business in so many ways. From free advertizing, building a client list, bringing attention to your business and improve your ranking on the internet. So collect those photos that will represent your business and start sharing!