Pitchrate | How To Be A Predictably Successful Entrepreneur

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Sue Painter

Sue Painter combines her decades of experience as a successful small business owner with her wisdom and life experiences to deliver pithy, funny, straight-as-an-arrow advice to wannabe entrepreneurs and established-but-not-making it business owners. Sue is known internationally for her coaching ...

Category of Expertise:

Business & Finance

Company:

The Confident Marketer

User Type:

Expert

Published:

02/22/2011 12:58pm
How To Be A Predictably Successful Entrepreneur

One of the questions I get asked frequently when I speak to groups of self-employed women is “Sue, how can I make sure that my business succeeds?” It’s a risk to open a business, right? We are putting our life’s energy and our money on the table, saying “I can take my life’s remaining days and my money, and I can create something that serves others and makes a profit.” That is a bold statement to make. Most of us are raised to avoid unnecessary risk, so taking our life’s precious energy and our money and putting them out there feels uncertain. We naturally want to hedge our bet if we can. We want a way to make sure that we aren’t going to waste those two precious resources, time and money.

That’s why I get “the question” pretty often. And here’s the truth. Believe it or not, you absolutely can have predictable success in your business. You do that by taking a vow that you will work on three things with your utmost commitment. So, you stand in front of the mirror and look yourself in the face and say “I will work on the three musts for my business with total commitment and fearlessness. I will be completely open to change, because not changing hurts my moving forward, even though I might be uncomfortable or scared. I affirm and believe that having predictable success means personal growth and marketing my business every much as it means coming up with a great business idea. I will do this with all my heart and smarts."

If you stand in front of your mirror and make this vow, you can stop worrying about success and start working toward success. Taking the vow saves you tons of energy that you can now put toward your predictable success. That part of your mind and psyche that is prone to doubt and fear will have to take a seat way in the back, because you have now committed your energy and financial resources to the three things that predict your success. Did you hear yourself vowing in front of your mirror that you would commit to doubt and fear? I don’t think so! Here’s what you committed to:

1. Personal growth despite feeling uncomfortable or scared.
2. Marketing your business methodically and consistently.
3. Having a great business idea.

When you vow to have predictable success by committing to those three things, you automatically shift your mindset and your energy toward forward movement, toward making things happen that have never happened to you before, toward the magic of manifesting your success. Take a few seconds and feel that surge of energy. Look at yourself in the mirror, and notice that you are standing tall and your color is a little rosier. Notice that your feet feel firmly grounded.

Your first step was taking your vow. The second step that you take toward predictable success is to remind yourself of your vow every day. This is easy to do. Say it aloud to yourself each day, and watch in the mirror as your shoulders straighten and your energy steams up.

Each of your three commitments has established step, things that you now will do to work on each of the three. For now, you’ve made a firm and serious beginning. Welcome to predictable success!

Keywords

entrepreneur, vision, small business owner, self-employed, sue painter, the confident marketer
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