Pitchrate | 5 Ways A Podcast Can Help Grow Your Business

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Brooke Markevicius

Brooke Markevicius is the Founder & CEO of Allobee, a managed marketplace, that is a one-stop business solution for small business owners and startups.  She is a technical founder that took her tech skills and experience as a freelancer and business owner and merged them into her idea for Allobee....

Category of Expertise:

Business & Finance



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02/01/2021 05:51pm
5 Ways A Podcast Can Help Grow Your Business

I have learned quite a bit after running my own podcast for a couple of years, and helping entrepreneurs and small business owners create and grow their podcasts. Podcasting can be an essential way to grow your business and reach different audiences by increasing your visibility and building credibility.

1. Build Trust with Your Audience: Even if you haven't started your business yet, you can build trust with your audience before you launch. People will be able to get to know you and your business, and you will begin to build credibility.

2. Build Your List: Even if you are pre-launch in your business, turn your listeners into subscribers and have them enroll on your email list. Most of the time you don't even have to ask for enrollments, if your audience likes the information you provide, they will take the opportunities to continue to follow you and work with you.

3. Monetize on Day 1: You don't need the backing of sponsors to promote your podcast. Hop on the affiliate train with businesses you personally use and promote them through coupons and sharing links. You will be able to monetize and grow your podcast.

4. Support Your Launch: Entrepreneurs love to join in as guests on podcasts, it promotes their business and helps boost your own. You can tap into the lists of businesses larger than yours to support your launch and make them more effective.

5. Build Your Network: Reach out to big names and interview them to build your network and influence your audience. This is a huge credibility bump for your business.

Podcasts can be a lot of work and a little stressful starting out. The best way to get started is to outsource to an Expert. Let us support your podcast with editing, management, or launch!


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