Published:

03/15/2011 01:41pm

The Business Soul Method of Successful Marketing

The Business Soul Method of Successful Marketing
© 2011 Jules Kennedy
Finding the soul of your business can tell you more about how to promote your products and services
than any marketing strategy out there. Your business has a soul, the heart of the operation that gives it
life and a higher meaning. Thus, if you find the soul and learn about what makes your business tick on
that not so visible plane of reality, it will also tell you who your customer base will be, how to market
unambiguously to these people, what really motivates your customers toward finding this business and
purchasing from you, and the when to market and the where to market generally and specifically.
I am an Intuitive Psychic Consultant-Advisor. I have serviced many business owners over the years in
finding the niche markets they need in order to successfully generate sales. I also have helped
businesses in-house manage employee relations and refine hiring procedures and matching services of
employees (i.e. identifying personality/soul type) to the most suited job tasks and work environments. In
other words, over time I’ve become the creator of “Business Soul” Theory.
According to the Business Soul principle and the marketing efforts resulting, there are five categories of
businesses. Once we fine-tune the definitions of each of these types of businesses we find that all of
them end up essentially being a service business. That is because business soul theory deduces
everything down to the basic innate nature of what a business truly serves. Although a customer may be
buying a vehicle from a dealer, he in truest essence is servicing his family’s transportation needs, or
perhaps his own inner drive to speed down the Autobahn in the finest of sports car class. Thus, the
automobile services a soul desire or a physical need that stems from something deep within the soul.
A little heavy for marketing information perhaps, but getting down to the nitty-gritty of why people
purchase, what they will purchase especially in economically downtrodden times, and from whom they
might purchase these products and services allows for more streamlined and cost effective marketing
efforts within a business. If your business soul tells you that its essence services only a certain income
class of people due to the nature of its purpose, then marketing to folks in other income classes would
be futile. If a product has a fancy to service the entertainment aspects and folly of its customers looking
to go on a free-spirited vacation you would not market to the elderly in nursing homes. Common sense,
yes…but business soul takes marketing into an even deeper understanding of buying behaviors,
customer appeal, and a basic spirituality of the marketplace (spirituality being defined in this theory as
the lifting of the spirit, the inner essence of life within a person, place or thing.)
For each business category within business soul theory, the marketing effort will be designed and
developed according to the structure of the specific business, the dynamic between product/service and
its customer base and clientele, and demographic elements which have impact upon the flavor and
buying habits in each region, genre or niche particular to its buying public. Let us list each of the five and
a thing or two regarding how the marketing effort would be played out related to business soul.
1.) In a Service Soul business we would look at:
• who does the business serve
• what will it give to those it serves-meaning how will it service the “soul” of its purchasers
• where, how and what to do in order to find these particular consumers
• building a unique marketing plan designed to capture the soul essence of the customer
niche
2.) The Product Service Soul business:
• what soul service does this business product/s provide the customer
• who are these customers, where do they come from, how to convert a product into a
soul attractive service product
• how does the product reach and provide for the underlying soul needs o