Published:

09/21/2011 01:59am

$300 million dollars down the drain every year

$300 million dollars is wasted every year by perfume spillages when travelling. The $30 billion dollar global perfume industry has consumers finding their fragrances leaking into their luggage when travelling on aeroplanes; where losing just 1% to spillage ends up costing consumers over $300 million dollars a year.

Women arriving and departing Australia, waste over $1.2 million annually.

B Fragrances has launched a luxurious range of perfume gels, which were created specifically for airline travellers, to combat this problem.

Australian perfume designer Belinda Cook created the perfume gels as a solution to leaking bottles which is a common problem when travelling, particularly flying.
The perfume gels are a completely new product, designed to be non flame-able, leak proof, and which can be kept in carry on luggage, as they withstand cabin pressure fluctuations.

As fragrances have evolved into essential personal care items with 72% of people using their perfumes daily, and carrying them when travelling; the availability of air travel friendly perfumes, is starting to play an important role in the purchasing decisions of consumers.

At B Fragrances we believe you deserve daily pampering, perfume gels help you achieve this, even when traveling.

Information about our new projects can be found at:
http://www.behance.net/b-fragrances