Ingrid Cheng has a Health blog and uses Social Media to promote wellness. As a certified yoga teacher, Ingrid is also writing a book that will empower women to believe in themselves and go after their dreams. Fit-Twist is in the early Startup phase with projected gross revenues of $86,000 to $115,000 for the first year based on market research and industry trends. Fit-Twist will use a mix of innovative and traditional marketing strategies to grow in a controlled way in the chosen pilot market (Los Angeles). Long range plans are to grow Fit-Twist nationally and go global in 5 years. The demand for prevention as a part of health care will grow due to the aging population and rising costs of health care.