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Jeannine Clontz

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your ...

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Clontz Business Services LLC

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Published:

05/03/2014 12:25am
Email Marketing Benefits to Online Business Owners

Email marketing is becoming a vastly popular and beneficial direct marketing tool. It is a great tool to provide subscribers with information on service and product offerings but it has also been particularly useful in building a loyal customer base. Today, more and more online business owners are turning to email marketing as their primary means to generate sales leads not only because the results are easily tracked but also because it is an inexpensive platform to market services on a large scale. Because of the minimal costs involved, online business owners have a greater chance to generate a profitable return on the money they invest.

In recent years, owners of online businesses have begun relying on email marketing specialists to expand the reach of their internet marketing efforts as well as to enhance their online business profits. This is because they know that all internet users use email. All it would take to reach the right category of consumers, then, is to encourage them to opt-in through enticing offerings as well as to keep them subscribed through relevant and compelling content.

Whether online business owners decide to engage the services of specialists or invest in tools to use themselves, email marketing is considered a low-cost means to generate sales leads. In fact, most email marketing campaigns average in cost at just one cent per email sent-much cheaper than other direct marketing platforms such as direct mailing and telemarketing. What makes it even more appealing is that it has proven to be more effective in generating sales leads than many other direct marketing platforms.

The latest technologies and platforms to create your email marketing pieces have also improved to allow you to carry over your branding, logo, link back to your website, add and link to articles and web pages that capture your reader's attention and entice them to find out more about you or to continue to develop a deeper relationship that will eventually turn into new or additional business.

Measuring the efficiency and effectiveness of this direct marketing platform is simple because email marketing tools have features that track key performance indices such as open rates, read rates, and click-throughs. Using the results gathered through these email marketing tools, online business owners can gain valuable insights on how best to communicate with their target audience and enhance their campaigns accordingly. Additionally, separate opt-in lists can be created to allow you to segment your lists and your messages so they reach a specific target that may be most interested in a specific message about a specific product or service.

The simplicity of tracking results is not the only benefit to be gained from email marketing tools. Among the other very important benefits include the ability to easily send out multiple communications, personalize emails, and send out automatic responses. With all these features combined, all internet marketers and email marketing specialists can easily carry out an effective email marketing campaign, allowing them to spend more time on other important aspects of maintaining and expanding an online business.

Email marketing should be an integral part of promoting any type of online business. Through this platform, online businesses can enhance brand reputation, reach out to a larger market, and track results in an inexpensive manner. It is through email marketing that online businesses can achieve outcomes they would never expect from any other direct marketing platform. Although it may take quite some time to build a large and targeted subscriber base, the results that this direct marketing platform will generate in the long run will surely be worthwhile. In fact, an email marketing campaign can be effective enough to be an online business' only means to generate sales leads.

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