Published:

06/06/2014 06:51pm

Getting More Clients Can Be Easy

Many small business owners I work with believe that it's difficult to get more clients. Surveys indicate that 85% of success in life relates to your communication, human relations skills, and "emotional intelligence". So how can you improve your communication, and skills in a way that will attract more business?

Joe Batten, an American motivational speaker said: "Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way."

From a business standpoint, you also have to build relationships and get clients to know, like and trust you. To do that you have to:

1. Be Reliable

Do what you say you're going to do.

Do it when you say you're going to do it.

Do it right the first time.

Get it done on time.

Communicate before the deadline if it's not going to be done on time.

Under promise and over deliver.

2. Be Responsive

Be available

Be accessible

Be willing

Be helpful

Be informative

3. Solve problems

Solve a client's unique problems and they will continue to be your loyal client. Put yourself in the client's shoes and feel what they feel.

Does this mean that all your marketing and advertising needs to be "touchy feely"? No. You can still create calls to action that increase sales while still observing all these principles.

For example:

Offer a trial period

Trial periods are a great way to get new clients. Offer a special deal, extra service or a lower price during the trial/introductory period.

Offer a Guarantee

People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period ends.

Offer free extras

Buy X and receive Y. This works with a whole range of products and services. Be sure to include an end date on your offer. This is an easy way to entice people to take advantage of your offer before time runs out. Give a deadline for ordering. Order by the 10th and receive... That way, your clients know they only have a limited time to respond and they won't fall victim to the "I'll do it later" syndrome.

Offer a FREE gift

As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond or walk through your doors. Better yet, offer them something FREE before they make a purchase. A free report is a great way to establish your expertise and give potential clients an incentive to do business with you.

Offer an upgrade

One simple line can boost your sales. "Order within 10 days and we'll upgrade you to... "

Whatever you offer be sure to include action phrases like:

* Call Now

* 24 Hours a Day

* Mail today in the prepaid envelope

* Fax your response card.

Business success also relates to communication, human relations skills, and "emotional intelligence", but in a business context.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides Internet marketing and social media solutions for busy entrepreneurs. Her free reports on Social Media Marketing Benefits and Time Management for Entrepreneurs as well as video business tips can be found at http://www.jeannineclontz.com For more information or to schedule a complimentary Web Analysis, contact her at: info@jeannineclontz.com