Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), was published by Wiley in 2010.

The award-winning author of eight books including Grassroots Marketing for Authors and Publishers and Grassroots Marketing: Getting Noticed in a Noisy World, Shel writes the Green And Proitable/Green And Pratical monthly columns.

A popular speaker, blogger, and writer, Shel shows businesses how to succeed by harnessing ethical, cooperative, eco-friendly principles. As a copywriter and marketing/publishing consultant, Shel helps business owners, authors and nonprofits with marketing plans, book jackets, website copy, press releases, etc. He also walks unpublished writers through the process of becoming published authors, step by step.

Shel has been covered in many major media, including repeat appearances in the New York Times, Wall Street Journal, Entrepreneur, and many others. An expert on affordable, ethical, and effective marketing, he's been using social media marketing all the way back to 1995.

In 2011, he was inducted into the National Environmental Hall of Fame and also became the first business ever to be a certified green business at Green America's rigorous Gold level