Pitchrate | Seven Reasons Why Ethics Helps Your Business Succeed - And Five Easy Action Steps

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Shel Horowitz

Shel Horowitz's eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), was published by Wiley in 2010. The award-winning author of eight books including Grassroots Marketing for Authors and Publishers and Gr...

Category of Expertise:

Business & Finance

Company:

GreenAndProfitable.com

User Type:

Expert

Published:

09/29/2011 05:43pm
Seven Reasons Why Ethics Helps Your Business Succeed - And Five Easy Action Steps

7. You're much more likely to build a lasting business, and build it more easily

6. When your customers trust you, they come back again and again

5. It's much easier to build joint-venture relationships that can exponentially grow your business

4. When your customers fall in love with the way you do business, they start recruiting other people to do business with you--they actually become your unpaid sales force

3. Your business will be worth far more when it's time to sell it

2. If you tell only the truth, you don't worry about being caught in an embarrassing and profit-killing lie

And the number one reason...

You never have to worry about seeing your picture on the front page, in handcuffs

Action Steps:

1. Measure the impact of any action on all stakeholders: customers, employees, suppliers, neighbors

2. Always tell the truth

3. Sell only products that you can fully stand behind

4. Buy a copy of the award-winning book Principled Profit: Marketing That Puts People First, which tells you in 160 pages exactly how to translate your high ethical standards into bottom-line dollars. This book has been endorsed by some of the top names in marketing, including Jack Canfield, co-creator of the Chicken Soup series, won an Apex Award, and has been re-published in India and Mexico. http://www.principledprofit.com

5. Show your commitment to ethics by signing the Business Ethics Pledge, with signers in 30 countries, and take advantage of the resources available to you as a signer (signing also earns you a discount on the book, as a way of saying:"thank you").

Marketing strategist, Green And Profitable ( http://greenandprofitable.com ) columnist, and copywriter Shel Horowitz, author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (with Jay Conrad Levinson), Grassroots Marketing: Getting Noticed in a Noisy World, and six other books, shows how to reach Green, socially conscious consumers with marketing that has THEM calling YOU. Shel will be glad to help you create your next marketing plan, book cover, press release, sell sheet, web site, or other marketing material. He can be reached at shel@principledprofit.com, 413-586-2388, twitter: @ShelHorowitz.

Keywords

business ethics, ethical business
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