Published:

09/29/2011 05:42pm

10 New Year's Resolutions For a More Ethical, Ecological, Profitable, and Successful Business

In this age of business scandals, it's crucial to remember that businesses based on ethics and quality actually work better. With that in mind, here are ten easy resolutions to inspire your business to achieve a very profitable year.

1) I will base every aspect of my business on honesty, integrity, and quality.

2) I will make sure every employee, from janitor to CEO, is trained to view every interaction with a customer as a key step in the marketing process, and to always give the customer respect and attention.

3) I will train and empower every employee to let the customer go away feeling good about the entire interaction.

4) I will stand behind my products and services. It is better to refund the money and create a positive buzz.

5) Understanding that it costs an average of five times more to bring in a new customer as to keep an existing one, I will see that the entire organization exceeds customer expectations.

6) Recognizing that my competitors can be my strongest allies, I will initiate at least one joint venture (after all, if FedEx and the Postal Service, Apple and IBM, and General Motors and Toyota can cooperate, surely I can too).

7) If my company is not the best answer to prospect's needs, I will refer that prospect to the company that can best serve.

8) I will devote business resources to make the world a better place.

9) I will volunteer on a community project, and set up incentives for my employees to volunteer on the projects of their choice.

10) I will base decisions on the Abundance Principle that there is enough to go around, and not on market share.

11) I will reduce my firm's use of water and energy, and reduce my family's use at home, and inform others of the easy changes I've made. (See sidebar for suggestions)

12) I will grow by marketing the advantages of doing business with a socially and environmentally conscious, ethical company.

Marketing strategist, Green And Profitable ( http://greenandprofitable.com ) columnist, and copywriter Shel Horowitz, author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (with Jay Conrad Levinson), Grassroots Marketing: Getting Noticed in a Noisy World, and six other books, shows how to reach Green, socially conscious consumers with marketing that has THEM calling YOU. Shel will be glad to help you create your next marketing plan, book cover, press release, sell sheet, web site, or other marketing material. He can be reached at shel@principledprofit.com, 413-586-2388, twitter: @ShelHorowitz.