Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. She started Creative Concepts and Copywriting LLC in 1998 and has never looked back.

Going into business for herself was the best thing she ever did. She discovered a passion for combining her creativity with her writing ability to solve marketing problems for her clients. She's also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers.

Now a national speaker and author, her client list reads like a "who's who" of Internet Marketing. She regularly works with national and internationally known consultants, speakers, authors and companies.

Michele has completed two novels, is a contributing author to the Entrepreneur Press Start Up Guide to Information Marketing and has created several home study courses. She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her three border collies, Nick, Maddie and Roxie.