Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means.
Wouldn’t it be so much nicer if they simply tapped you on the shoulder and said “hey — this is an issue for you, maybe you should take care of it?”
Alas, they prefer to communicate with you by wreaking havoc in your business and your life.
And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
So, how do you know if this is something you’re doing? Below are the 3 Danger Signs:
1. You know what you should be doing to market your business (for instance, getting an ezine out on a regular basis). But somehow it NEVER gets done. Or it gets done very sporadically — like once every 6 months. You say things like “I really need to get this done” and you never do.
Now this could mean one of two things — it could mean this is the wrong marketing strategy for you, your business, your ideal clients, etc. Or it could be a form a self-sabotage, where you find you just “never” have the time to get those things done that will grow your business.
How do you know the difference? Look for a pattern. Do you find yourself often starting a marketing tactic only to abandon it? Or is it just THIS particular one?
Obviously if it’s a pattern, then you’re definitely dealing with a mindset block. If it’s an isolated occurrence then there could be something else going on.
2. You’re always looking for the silver bullet. You constantly are trying, and abandoning, new marketing strategies. Maybe you are constantly buying the newest “blueprint” or “formula.” Or maybe you’re one of those who ask every marketing person in a ten-foot radius what you should be doing, and then you change your entire marketing strategy based on that person’s advice. (Of course, the moment it looks like it’s not working or you meet a bright shinny new marketing person, you switch strategies again.)
Look I know how tough it is out there. And it’s especially scary when even though you’re doing everything you can to market your business and you follow every single step, you still don’t see results (or at least not the results you’re looking for).
But the problem is if you keep switching marketing strategies you’re never going to gain any momentum. And momentum is a BIG part of getting results.
(Note — another way this Deadly Sign manifests itself is if you’re constantly switching your branding or what you stand for. If you find you need to keep reinventing yourself you definitely have a block somewhere.)
3. You give up on your marketing. This looks like not finishing a marketing campaign, not sending out enough emails to do a launch correctly, racing through a launch, or just throwing in the towel.
Look, part of growing a business means you have ups and downs. Some marketing campaigns are more successful than you anticipate and some are less. Some are utter failures. Some are out-of-the-park home runs.
That’s the way it is.
If you let a failure or two derail you, you’re never going to make it in business. And, if you allow your failures or perceived failures keep you from finishing a marketing campaign, that’s a problem. (Especially since you could be pleasantly surprised by sending out “one more email.”)
So what should you do if you find yourself plagued by any of these self-sabotage marketing mistakes?
Realize what the problem is. A block. And get help with it.
Now, this isn’t to say you don’t need help with your marketing. You may very well need to hire someone to help you put together and implement a strategy. But, unless you’re willing to be committed to that strategy, see it through and not be changing direction the moment something happens, it won’t help you grow your business.
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marke