Pitchrate | The REAL Cost of Big Fat Internet Marketing Lies

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Michele Pariza Wacek (PW)

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele sta...

Category of Expertise:

Business & Finance


Creative Concepts & Copywriting

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05/10/2011 12:13am
The REAL Cost of Big Fat Internet Marketing Lies

I'm on a mission.

But before I get to my mission, let me give you a little background first.

Over the years I've worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true.

It is NOT easy to own your own business. In fact, all of you entrepreneurs and small business owners reading this should stop and pat yourself on the back right now.

(I mean it. Stop and pat yourself on the back. I don’t care how successful or unsuccessful you think you are -- you’re doing it. You've chosen a path that can be scary and frustrating and risky but it also can bring you the BIGGEST rewards and the HIGHEST highs.)

So if owning a business is tough, why would you make it all that tougher on yourself by believing the "lies" out there about Internet Marketing?

You see, there are a lot of beliefs swirling around out there about Internet Marketing that are either half-truths, sort-of-true-but-you-don't-know-the-whole-context or just an out-and-out lie.

The problem is you may not know what is REALLY true and what you only THINK is true.

Actually that's not the biggest problem. The BIGGEST problem is when you believe these half-truths or lies and then you blame YOURSELF when Internet Marketing doesn't work for you.

THAT is the real cost of these lies. You blame yourself, the Universe, the economy, your products, etc. for what you PERCEIVE to be a failure. When, in actuality, it's something else entirely. For instance:

• Maybe you're using the wrong Internet Marketing strategy
• Maybe you're using the right Internet Marketing strategy but you're skipping some crucial steps because you don't realize they're crucial
• Maybe your expectations are wrong (maybe you're more of a success than you realize!)
• Or it's something else that is EASY to fix and has nothing to do with the "story" you've created around your failure

I want you to take a deep breath right now and open yourself up to this new reality. It's not YOU that's the problem. It's something else -- something outside of yourself and something that's easily fixable.

How does that feel?

What if THAT was the truth? Not these Big Fat Internet Marketing lies you're most likely telling yourself right now?

How would that change your reality? Your business? Your life?

Because the REAL truth is that it most likely IS one of the above scenarios. I've seen it over and over again. Rarely is the problem some message or sign from the Universe that your business is destined to fail.

So I want you to take a moment and do this exercise for me. Take out a sheet of paper and write down exactly what you perceive is a failure right now about your business. Go ahead -- write it down. And be specific -- no "I'm not making enough money" (although you can start there) right down WHERE you aren't making enough money. What products or programs are you not selling enough to make you enough money? What is the EXACT reason why you aren't making enough money?

Now write down the solution. What are you doing right this moment to turn this "failure" around?

If the answer is "nothing" or not terribly specific, then I would venture to guess you have an external issue going on -- nothing to do with any story you're telling yourself right now.

How does THAT make you feel?

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com Copyright 2009 Michele Pariza Wacek.


internet marketing, small business marketing strategy, online marketing strategies, strategic internet marketing, copywriting
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