Pitchrate | Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell

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Michele Pariza Wacek (PW)

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results. Michele sta...

Category of Expertise:

Business & Finance


Creative Concepts & Copywriting

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07/24/2012 12:27pm
Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell

January 2005 was a turning point in my business. It was the month I incorporated my business.

Before then, I had operated as a sole proprietor. I started my business in 1998 as a freelance copywriter.

However, in 2003 I started getting that restless feeling. I knew I was destined for bigger and better things. I started researching how to take my freelance copywriting business to the next level. And part of that research included me looking into how my business was structured.

Even though my local CPA thought it was a waste of time and money for me to incorporate, the rest of my research told me otherwise, so I went ahead with it.

That was the year I finally broke 6 figures. Once I did that I never looked back.

Now, I'm not going to say that was the sole reason why I broke 6 figures nor am I going to claim all you need to do is incorporate and it will happen to you. But what I WILL tell you is when I incorporated, it caused a huge mental shift around how I viewed my business. Suddenly I was a serious business owner, not just a freelancer. And as such I started making decisions from a different place, a place that would ultimately cause my income to significantly jump.

(Also, there is a school of thought that your business will only grow as far as your foundation will take it. In other words, if your business only has the legal, financial, tax and insurance structure for a $50,000 year business, that's all you'll end up with. If your business can handle 7-figures and beyond, that's what you'll end up with.)

So what about you? If you're anything like me, you started your business because you were "good" at something and/or you had a big message or dream to change the world. You didn’t start a business because you were in love with owning your own business. You may have been drawn to certain aspects of owning your own business, like being your own boss, calling the shots, working when and where you wanted, etc. But you weren't driven by the "business" part of it.

The problem with that is it only takes you so far. You may be making money but you probably aren't doing it very smartly. You don't know how to plan or map out your finances so you tend to live in a very stressed out money place. You may be paying WAY too much in taxes with how you're structured (I certainly was). And you may not have protected yourself or your business adequately so there's always the chance you could lose everything you worked so hard for.

So what do you do? Well, it's time to take a good hard look at your business and make a decision once and for all how serious you want to be about it. Here are 3 questions to get you started:

1. What are your goals for your business? Both long- and short-term?

2. Is your business currently set up to support your goals? And when I mean set up, I mean more than just your business structure. What about insurance, finances, taxes? Also are you taken care of legally (i.e. you have contracts where you need them)?

3. If the answer is no or you're not sure, then take a deep breath and see this as an opportunity. Look, unless you ARE a lawyer or CPA, you probably find this as enjoyable as marketing your business. (Hey, I get it. Not everyone is a marketing geek like me.) But you have a chance here to put a solid foundation under your business so it can be supported as you build it.

Take this opportunity to do your own research on what you need. Interview business advisors to see if the ones you're currently relying on are still the right ones for you or if you need new ones. Put together a plan and then execute that plan. You may be pleasantly surprised on how your business responds.

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost their business. To grab your FREE "Ka-Ching! Business Kit" with a FREE CD visit http://www.MichelePW.com/freecd


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